Hailing from Melbourne, Australia. Student.
With a strong and continuing background in philosophy and critical analysis at the University of Melbourne, combined with a lifelong passion for sensuous pursuits and the aesthetics, I not only drive a fragrance blog, but a blog that touches on and questions the nature of justification, aesthetic value, and draws parallels to visual art, wine, food, geometry, and music.
Most recently, I have untaken the painstaking quest to argue for a degree of objectivity that is to be found in any practice of reviewing a sensible product. This is only possible through fragrant exegesis, echoing a devotion to scent as a medium that demands respect.
Laying down maxims used in reviewing and consequent justification, I undertake what I describe as a polygonal approach. In order to reach the most objective view, the entire gamut available must be taken in: breadth and depth of fragrance. My contract, to you, reader, can be found in its fuller form here (note: it is forever incomplete).
A bit about me, fragrance wise: I have worn scent all of my life, at least to as far back as I can remember. I started this blog as an exercise in practising my writing skills, and to test my sensory skills in deconstruction in tandem with critical analysis while in secondary school. Every critic needs a medium, and despite food being an equally worthy contender, fragrance to me seemed to be an untapped niche, in a way more permanent and obtainable than food. In reflection, this desire underscored my passion for philosophy and the social sciences, which I currently pursue at university.
With fierce dedication the blog grew week by week. What followed was an audience and a readership which expanded rather quickly. Chandler Burr, Fragrances of the World, Serge Lutens, Amouage … Following with appearances and quotes in The Age, GQ, Men’s Health, Esprit Magazine, and the wide world of social media.
In my final year of secondary school, I was whisked into the world of Men’s Biz, asked to be their fragrance curator, a role tailored to me and my ever-developing skill set. I accepted the role a day after my final exam. For a bit more about me, please visit my timeline.
Outside of the fragrance world and when I’m not out and about, I read and write meticulously and work diligently. I urge for a classical approach to food and dinning, for “food should boost moral”, said the wonderful Keith Floyd. I collect ties. I have a love for formal clothing. I don’t have a favourite colour but I like grey and periwinkle, and navy looks stunning on me. One day I will own a Tom Ford suit … It will look amazing … Peak lapels and all. Atychiphobia is serious. My first fragrance I remember is Calvin Klein’s Obsession. I enjoy polishing shoes because it is a repetitive process where my mind can go places. My handwriting is atrocious, and I think my vocabulary is refined and sometimes come off as a little ostentatious. But that’s ok.

Photo by Grace Petrou
To judge a perfume is, above all else, a matter of taste. Taste evolves under the influence of the environment, but this fact must not prohibit judging the environment. Taste evolves chiefly with the acquisition of learning, with the knowledge of facts and of aesthetic accomplishments, which makes it possible to analyze them and to provoke instructive comparisons. It is thus that each of us can progress along the road of beauty and of art. To deny the usefulness of this training would be like refusing to admit that a symphony is better appreciated after one has studied music – Edmond Roudnitska
From Chistopher Chong’s Instagram. He is a gentleman.






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